PlayCleanGo Awareness Week takes place June 1–8, 2019 across North America.
The goal of the campaign is to show outdoor enthusiasts how they can stop invasive plants and pests from spreading — while enjoying the great outdoors! Some free materials are available on this webpage to help you spread the word and Stop Invasive Species In Your Tracks!
Social Media Posts
Copy these messages and post them on your social media accounts between June 1 and June 8 — or schedule them right now so you don't forget! For greater impact, add images from your own camera roll or collection.
1. Our favorite recreation spots are being overrun by rude guests. Give invasive species the brush off! www.playcleango.ca #PlayCleanGoWeek
2. The bad news: People spread invasive species with our boots, tires, boats, firewood, pets, and horses. The GOOD news: These are also the ways we can STOP invasives from spreading! 10 Things You Can Do To Stop Invasive Species: www.playcleango.ca #PlayCleanGoWeek
3. According to the World Conservation Union, invasive alien species are the second most significant threat to biodiversity, after habitat loss. If we all clean our gear, we can make a difference! Get PlayCleanGo facts and tips here: www.playcleango.ca #PlayCleanGoWeek
4. Take these easy steps to stop invasive species: Stay on trails. Clean your gear, clothes, and animals. www.playcleango.ca #PlayCleanGoWeek
5. Forest pests such as gypsy moths, emerald ash borer and the Asian long-horn beetle are often moved through firewood and can destroy Canadian forests and urban trees. Buy Local Burn Local. www.playcleango.ca #PlayCleanGoWeek
6. The damage resulting from past introductions of harmful invasive plant pests on agricultural crops and forestry in Canada is $7.5 billion annually. But recreationists can help, just by cleaning our gear! 10 Things You Can Do To Stop Invasive Species: www.playcleango.ca #PlayCleanGoWeek
7. The World Conservation Union’s list of the world’s 100 worst invasive species includes many established in Canada, including Dutch elm disease, leafy spurge, Japanese knotweed, purple loosestrife, green crab, spiny water flea, gypsy moth, common carp, rainbow trout, starling, domestic (feral) cat, and rats. You can help, just by cleaning your gear and your ride! Get PlayCleanGo facts and tips here: www.playcleango.ca #PlayCleanGoWeek
Social Media Graphics and Infographic
We have also adapted some social media graphics and an infographic to be more specific to Canada. If you are interested in recieving access to the Canadian social media graphics and infographic, email Kellie.
Videos and PSAs
Some great videos and PSAs have been developed through PlayCleanGo.org. We encourage Canadian partners to find and share them next week here. Thank you to our US counterpart for these great resources!
What is PlayCleanGO?
PlayCleanGo started as a Minnesota State, education initiative to stop the spread of invasive species in parks and natural areas.
Click here to learn more about invasive species.
The goal is to encourage outdoor recreation while protecting valuable natural resources. The objective is to slow or stop the spread of terrestrial invasive species (those that occur on land) through changes in public behaviour.
The Canadian Council on Invasive Species entered into an agreement with Minnesota in late 2016 that enabled Canadian Council on Invasive Species to adapt and implement PlayCleanGo: Stop Invasive Species in Your Tracks, as a national branded program across Canada.
What Can You Do?
- REMOVE plants, animals & mud from boots, gear, pets & vehicle.
- CLEAN your gear before entering & leaving the recreation site.
- STAY on designated roads & trails.
Become a Supporter, Organizational Partner or Contributing Partner!
Encouraging a growing the number of individuals is fundamental to a successful behaviour change program. Across Canada, especially within key target groups and youth, the aim is to have responsible individuals gain awareness and personally ‘adopt’ a behaviour change program.
- Supporters are individuals who pledge to adopt Play Clean Go.
- Supporters make a public ‘commitment’ or pledge to take action by signing up and allowing their name (K. Sherman) to be displayed on our website.
- Supporters serve as role models and encourage others to join.
- Supporters receive access to the graphic standards.
Organizational partners are critically important to sustaining PlayCleanGo and spreading its message and resources. As an organizational partner, you will receive various benefits, while contributing to the strength and sustainability of the program.
a. Level 1 Partners
- Partner organization’s logo will be added to three Play Clean Go resources of their choosing, free of charge, for them to distribute at their cost.
- Partners will receive the final product in electronic format for them to print or we can print and invoice at a cost.
- Partners will receive access to the graphic standards.
- Partners receive a welcome kit.
b. Level 2 Partners
- Partner organization is granted access to the Play Clean Go Graphic Standards to use in creating their own campaign materials.
- Partners will recieve up to 2 hours of free Graphic Design services.
- Partners logo will be added to the website.
- Partners receive a welcome kit.
|Partner Level 1||$150||$100|
|Partner Level 2||$400||$325 (discount rate available for NGO)|
PLEASE NOTE: These are introductory sign up fees for 2019 and 2020 and will be reviewed at the end of 2020. Partners will be notified if any changes have been made and what future costs might be.
Contributing partners are critically important to sustaining all of our programs. Contributing partners receive brand visibility and marketing opportunities through a variety of sponsor visibility packages, specific for each program. Each program website will profile the relevant contributing partners.
- Contributing partners can select to be promoted in one or more of the changing behaviour programs through online, print or social media.
- Contributing partners can choose to advertise in one or more program’s quarterly newsletter.
- Contributing partners can be recognized through the social media campaigns for one or more programs.
- Contributing partners may want to take advantage of the opportunity to put their brand on various Program resources.
- Contributing partners are open to pursuing to customized sponsorship opportunities with the CCIS based on organizational needs and priorities.
|# of programs sponsored (up to)||1||2||3||4||5||6|
|Social Media ads/year||1||2||4||6||8|
|Free display table at events||1||1||1||1|
|# of free registrations to events||1||1||2||4|
|Recognition on our website||Listed||Listed||Logo||Logo and link to website||Logo and link to website||Logo and link to website|
|Level 2 partner benefits included||Yes||Yes||Yes||Yes|
Below are just some of the resources we have created so far. All of our resoures are being translated into French.
If you are a partner and would like access to the resources to edit for your use following our graphic standards or would like us to assist you in developing some resources, please email Kellie.
PlayCleanGo Boot Brush Sign (Waterton Park example)
PlayCleanGo Poster 11x17