Names matter. They tell a story, shape first impressions, and sometimes need to evolve to reflect a broader vision.
As a non-profit, registered charity, the Canadian Council on Invasive Species (CCIS) has played a vital role in addressing the national threat of invasive species, engaging communities and organizations across the country. As our work expanded, we recognized the need for a name that reflects our national scope, collaborative approach, and leadership in safeguarding landscapes, communities, and economies.
That’s why we’re excited to introduce Invasives Canada (Espèces envahissantes Canada)—our new operating name. This change represents our mission to collaboratively safeguard landscapes and communities by reducing the introduction and spread of invasive species. We aim to make our work more visible, accessible, and impactful, ensuring that all people living in Canada recognize the importance of protecting our lands and waters for future generations.
A Logo That Tells a Story
Our refreshed visual identity aligns with our mission. Rather than focusing solely on invasive species, this new logo symbolizes our efforts to protect Canada’s ecosystems, economy and communities from invasive species. The flowing lines within the design represent interconnected ecosystems and the power of collective action. Every element of this design reflects our vision: healthy lands, waters, communities, and economies, resilient to invasive species.
Learn more about the Invasives Canada Strategic Plan »
Consistency Builds Recognition
A strong brand is a commitment to clarity, trust, and action. We’ve introduced the Invasives Canada Brand Standardsto ensure consistency in visual identity, messaging, and outreach efforts. This guide outlines how to use our logo, colours, and typography, reinforcing our mission across all platforms—from educational campaigns and government partnerships to grassroots initiatives and community engagement.
While our name has evolved, our dedication remains the same: safeguarding Canada’s ecosystems, economies, and communities by reducing the introduction and spread of invasive species. We’re excited for this next chapter and look forward to building a future where nature thrives.
Our website will soon change to InvasivesCanada.ca
The new website will undergo a significant overhaul to enhance the quality of content, improve the overall layout, and elevate the user experience. Our goal is to create a more intuitive and engaging platform that makes it easier for visitors to access valuable information about invasive species and our initiatives. We’re committed to ensuring that every aspect of the website is designed with our users in mind, providing them with the resources they need while promoting our mission effectively. Stay tuned for these exciting updates!
Designed for a Resilient Future
Stay tuned as Canadian Council on Invasive Species (CCIS) gradually transitions to Invasives Canada (Espèces envahissantes Canada).
Have questions about this rebrand? We want to hear from you. Contact us »
